Incident Operations

Agency Partnership Program

Your agency builds and sells. We maintain and support. Your clients get both.

The best digital agencies know their limitations. Building websites is a distinct skill set from maintaining them. A reliable WordPress technical partner handles your clients' ongoing maintenance, emergency support, and performance optimization, so your team can focus on the work that generates revenue.

150+websites actively managed
24hresponse guarantee
99.9%uptime monitored

The Maintenance Trap That Distracts Your Team

You built a great website for a client. They're happy. Then two months later they email you because the site looks broken on mobile after an update. You spend an afternoon diagnosing it. It's not glamorous work, it doesn't pay your best rate, and it takes your best developer away from a project that matters to your pipeline.

Then another client emails. Then another. Your team is spending 30% of its week on maintenance tasks for sites they built 18 months ago. This is not a growth business, it's a support desk wearing a creative agency's clothes.

A technical partner takes those tasks off your team's plate. You keep the client relationship. We handle the maintenance.

Why Agencies Struggle to Say No to Maintenance

Agencies take on maintenance work for understandable reasons: client retention, recurring revenue, and the difficulty of saying "we don't do that" when a client has an urgent problem.

The structural problem is that maintenance work is fundamentally incompatible with project-based agency operations. Maintenance requires immediate responsiveness (a client whose site is down needs help now, not after your current project sprint). It requires specialized technical depth in troubleshooting and security. And it produces revenue that's too small per incident to justify senior developer time but too complex for junior staff to handle reliably.

A specialized WordPress partner has the right structure for maintenance: staffed for responsiveness, technically deep, and financially optimized for recurring small engagements.

Agency Partnership Model

White-Label Option

- We work directly with your clients under your agency's branding - All reports, emails, and communication carry your agency name - Clients experience consistent branding across design (you) and maintenance (us)

Transparent Partnership Option

- We're introduced to clients as your specialized technical maintenance partner - We manage the relationship directly for maintenance matters - You retain full account ownership and client relationship

Technical Coverage

- Monthly maintenance: updates, backups, monitoring, and reports - Emergency support: 4-hour response for site-down events - Performance optimization: on-request or as part of an annual performance review - Security: monitoring, audits, and malware cleanup if required

Commercial Structure

- Volume pricing for agencies managing multiple client sites - Wholesale rate structure that allows agency margin when billing to clients - Single monthly invoice regardless of how many client sites are under management

Post-Mortem Report

Case Study: The Agency That Reclaimed 12 Hours Per Week

SymptomA 6-person UK digital agency was managing ongoing maintenance for 23 client WordPress sites. One senior developer was spending an average of 12 hours per week handling update runs, client support requests, and occasional emergency fixes.
ResolutionThe agency had no structured maintenance process, each request was handled ad-hoc, with no staging environment, no documented update process, and no fixed schedule. The senior developer was reactive rather than structured.
Business Impact
We took over management of all 23 client sites on a white-label basis. The senior developer was freed to work on billable project work. The agency's monthly maintenance revenue, billed to clients at their rate, wholesale from us, remained essentially unchanged, but their cost of delivery dropped to near-zero (internal staff time). Net monthly margin on the maintenance block improved by £3,200.

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Common questions

Questions answered.

Do clients need to know they're working with a third party?

Under our white-label program, no, all communication is in your agency's name. Under the transparent partnership model, clients are aware of the relationship. Both structures work; the right choice depends on your client relationships and agency model.

What happens if something goes seriously wrong with a client's site?

Emergency response is part of every partnership arrangement. We respond within 4 hours for critical issues and communicate with you first (before contacting the client) so you remain the account owner.

Can you handle agencies with clients on different hosting environments?

Yes. We maintain sites across all major hosting platforms. Different hosting environments require different configurations, which we handle as part of onboarding each client site.

How do we handle onboarding when we transfer a client site to you?

We conduct a standard intake audit on each new site: current WordPress version, plugin audit, backup status, security posture. We flag any pre-existing issues for you and the client before committing to ongoing management.

Request WordPress Support.

Whether you need emergency help or ongoing maintenance, submit your website details below. Our WordPress experts will review and respond within 4 hours.

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